Remember, on Friends, when Joey got a job on an informercial demonstrating the inate difficulties involved in pouring milk?

His friend's reaction to the commercial at the time is quite similar to my reaction to this As Seen On TV product. Just... why?  Can someone tell me why this product exists?  Because hammers are just too tough?

Know what's sadder? 

I'd probably buy it. Might find it handy. *sigh* My sincerest apologies for embracing ridiculousness to the rest of the world .